Artist Management and Development Music Production and Recording Digital Distribution and Release Marketing Bookings Touring and Appearances Brand Partnerships Music Video and Content Production Event Planning and Production Artist Management and Development Music Production and Recording Digital Distribution and Release Marketing Bookings Touring and Appearances Brand Partnerships Music Video and Content Production Event Planning and Production

ABOUT US

The Official WCB Wasafi Record Label.

SIGNATURE SOUND
WASAFI
Shaping the sound of East Africa
Est. location_on

Born in the heart of East Africa, building a legacy that reaches the world.

20 16
Dar es Salaam
groups
Active
Artists
04

BUILDING ARTISTS. SHAPING CULTURE. TAKING EAST AFRICA TO THE WORLD.

WCB Wasafi is a Tanzanian music and entertainment company founded with a vision to develop exceptional talent, create influential African music and build sustainable careers for artists. From its roots in Dar es Salaam, WCB Wasafi has grown into a leading force within East African popular culture, connecting artists and audiences through recorded music, digital platforms, live performances and media.

The company combines artist development, creative production, release strategy, digital marketing, brand building and international collaboration. Its work has contributed to the expansion of Bongo Flava and the wider visibility of Tanzanian music across Africa and global markets.

WCB Wasafi’s impact extends beyond individual releases. The company has helped create a complete entertainment ecosystem that supports music discovery, audience growth, talent development and cultural export. Its artists continue to shape trends, reach new territories and represent the ambition of a new generation of African entertainment.

2016

REGISTERED

360

CREATIVE SUPPORT

BUILT FROM TANZANIA FOR THE WORLD

WCB

Music First

Finding, developing, recording, and promoting artists across modern platforms.

VISUAL CULTURE

Music videos, filming, storytelling, and branded content through creative production teams.

Live Experiences

Shows, appearances, event planning, and performances built around memorable audience moments.

MISSION

To discover, develop and promote outstanding African talent while creating music, experiences and entertainment brands that compete globally.

VISION

To become Africa’s most influential artist-development and entertainment company, recognised worldwide for creativity, cultural impact and excellence.

WHAT WE DO

  • Artist development and career strategy.
  • Music production and creative direction.
  • Digital distribution and platform strategy.
  • Release marketing and audience development.
  • Brand partnerships and commercial campaigns.
  • Live-performance and touring support.
  • Media, content and entertainment production.

SERVICES

ARTIST MANAGEMENT AND DEVELOPMENT

We work closely with our artists to develop their sound, strengthen their identity and plan each stage of their careers. Our support connects music, release strategy, live performance and commercial opportunities around a clear long-term direction.

MUSIC PRODUCTION AND RECORDING

We support artists through song development, studio recording and creative production, bringing the right collaborators together to shape each record.

DIGITAL DISTRIBUTION AND RELEASE MARKETING

We plan releases for digital platforms and help music reach its audience through campaign strategy, content planning and promotion.

BOOKINGS TOURING AND APPEARANCES

We coordinate artist bookings for concerts, festivals, private events and brand appearances, with attention to performance requirements and event logistics.

BRAND PARTNERSHIPS

We connect brands with WCB artists through endorsements, campaigns and appearances that suit the artist and the audience.

MUSIC VIDEO AND CONTENT PRODUCTION

We bring together creative and production teams for music videos, performance visuals, documentaries and branded content, from concept development through filming and editing.

EVENT PLANNING AND PRODUCTION

We coordinate entertainment programming, talent and show-day delivery for events and live experiences.